INITIO PARFUM PRIVÉS is the French brand of artistic fragrances that brings perfume back to a magical and sacred dimension, leaving a courageous and irresistible mark on the skin. The fragrances, thanks to the power of the science of pheromones, the use of exclusive perfume molecules activates the attraction and stimulates the impulses, becoming real talismans, capable of everything: warding off bad luck, igniting desire, enveloping those wear in an aura of positive energy. The brand offers 5 collections to wear alone or mixed and become essences of seduction. INITIO with The absolutes, The magnetic Blends, The Carnal Blends, The Hedonistic Collection, The Black Gold Project is the synthesis of the philosophy based on the power of perfume capable of unconsciously influencing our behavior.