Our history
It all began with Umberto Nobile, Massimo’s grandfather, a name that has always had great importance in the world of luxury fragrances. Since the early 1930s he has been the representative of Nina Ricci’s perfumes and in 1942, in the midst of the Second World War, he decided to open a perfumery for his wife in Rome. It became a family tradition: Massimo’s father, Benito, did the same for his wife in Naples and also Massimo’s brother, who fell in love with a Tuscan woman, opened a perfumery for his wife. Moved by the love for beautiful things and the passion handed down from father to son, Massimo has done something more. It all started with an idea that Massimo has had in his mind and heart for years, an idea that is getting stronger and bigger as time goes by: you can try to hide it but an idea must follow its flow. Thanks to the passion for the world of perfumery acquired in his family and his decades of experience in the great Chanel maison, in 2004, he decided to create with his wife Stefania Giannino a brand that fully represented Italian elegance all over the world. We have never followed trends: the main example is that in 2011, when the western world of perfumery lost its mind to agarwood, Nobile 1942 launched La Danza delle Libellule, a vanilla perfume, which became our best seller all over the world. What is important is to maintain our sober elegance, which lasts over time, to meet the expectations of our customers. The first perfume was Pontevecchio, created in 2004 and distributed in 2005, and marked the entry of Nobile 1942 into the new millennium.