The sea in a form never known before is the protagonist of the new SALUM perfume line, which interprets marine fragrances in an unexpected way, offering a new olfactory horizon for one of the most popular pyramids in perfumery. Sea, therefore, deseasonalised, far from the classic summery, sparkling sea; fragrances created with new raw materials and with unexpected notes, different from the usual marine fragrances.
Seas that are different, as they have never been thought of. Strong, unexpected, that in each eau de parfum express a new and completely original concept. They are powerful, cosmopolitan and modern interpretations, those that SALUM offers, faithful only to their own being, in the saline notes the only common element.
Luca Maffei is the emerging maitre parfumeur, young, curious, experimental, who has been able to interpret the complexity of this new creative challenge with the right impetus and passion.
