It is the story of a wonderful rebirth, that of a Parisian perfume house founded in 1923 and forgotten for over 80 years. In 2010 François Hénin, a globetrotter passionate about raw materials, decides to give it new life. After spending several years in search of new scents in the forests of Vietnam, he returns to France and, after a stop in Grasse to deepen his knowledge even more, acquires JOVOY becoming its artistic director and transforming the brand into a contemporary niche brand. with a unique and distinctive personality.
