Azman Perfumes – A Journey Beyond Time and Space
It is an Emirati luxury brand founded in Dubai in 2021 by Husen Baba, with a vision to be the provider of curated olfactory experiences. Azman, which means ‘Hours’ or ‘Moments’ in Arabic, reinterprets Oud-based perfumes through an innovative approach.
He conceives fragrances using rare ingredients of the highest quality from around the world, with a touch of French expertise. It brings renewed enthusiasm to Oud-based perfumery. Alongside award-winning perfumers, Azman invents fragrances that are timeless.
Husen Baba
Born in a remote village near Goa, Husen had a humble childhood. When Dubai and advertising changed things, he developed an insatiable passion for luxury, art, fashion and culture.
This passion helped him formulate great concepts and win numerous international advertising awards.
During this time, he immersed himself in his science and tried to meet the industry revolutionaries he most admired: Roja Dove, Ben Gorham, Victor Wong and Meo Fusciuni, among others.
Finally, a chance dinner with Frederick Malle led Husen to Grasse, France, to deepen his knowledge and immerse himself in the art of perfume creation. He now seeks to realise his vision by creating next-generation fragrances that will enchant, disarm and convert even the less experienced.
Translated with DeepL.com (free version)